Published at 14:07, Friday, 31 August 2012

A businessman has offered overwhelming support to the Promise Life campaign.

Amos Doron

Amos Doron, from Keswick Mountain Bikes, has stepped up to offer his backing to The Cumberland News appeal to increase the number of people on the organ donor register and raise awareness of the issue.

“It is very simple,” he said. “We are a community-based business that promotes healthy living and cycling.

“We support a lot of community projects and when I heard about The Cumberland News campaign it made perfect sense to try and help promote that through our customer base and the shop.”

Mr Doron has become so passionate about the campaign, he has done his own research into the issue and formed his conclusions about where the issues lie.

“Everyone believes in organ donation, and yet very few people have actually signed up for it,” he said.

“I’ve done a bit of homework and one of the pertinent things is that if you were in a situation where you were in need of an organ transplant, you would almost certainly accept the offer and yet only 29 per cent of the population have signed up to be organ donors.

“I was amazed at how easy it is to sign up to become a donor – it takes less than a minute online or you can fill in a form.”

Mr Doron has put up posters and is stocking leaflets supporting Promise Life, but has ambitions to take his support even further.

“I’m about to send out our latest quarterly newsletter and that will have The Cumberland News’s Promise Life as our first topic with content and contacts. That will go on our website and be disseminated to thousands of people on our database.”

The same explanation will appear on the shop’s Facebook site with requests for its 5,000 followers to share it, and it will be promoted via Twitter.

Mr Doron added: “You are not asking people to hand over money, you are asking them to hand over something a bit more precious, but you won’t be needing it by the time you do hand it over.”

Published by http://www.cumberlandnews.co.uk