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Thursday, 25 December 2014

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Future's orange for sausages as shoppers snap up hospice special

Food matches made in Heaven – fish and chips, strawberries and cream, gin and tonic ... pork and marmalade?

Pioneer sausage photo
Sharon Lancaster with customer Ian Thompson

A sweet yet and tangy partner for locally-sourced pork might not seem the perfect combination, but it has caught the imagination of food-lovers nonetheless.

Carlisle butchery business Pioneer dreamt up the concoction as part of Hospice at Home Carlisle and North Lakeland’s Go Orange appeal.

Food technicians developed the delicacy to be the next in a line of guest sausages. And the fruity creation tickled the fancy of shoppers with 5,000 sausages sold in a matter of weeks – the equivalent of 424 kilos of meat.

The product was briefly taken off the shelves, until customers asked that it be reintroduced.

For each kilo sold the food company donated £1 to the charity, which provides nursing care for people wanting to stay at home towards the end of their lives.

Pioneer managing director Graham Jenkins explained that the company was inspired to help Hospice at Home.

He said: “We have had staff over the years who have been affected by cancer and we are very keen to support this charity because of the very fine job it does. They are lovely people.

“We manufacture a range of traditional Cumberland sausages using locally-produced farm-assured pork and so developed a sausage laced with an orange marmalade sourced from Claire’s Handmade at Wigton.

“It proved very popular, with the sweet and tangy marmalade tones complementing the flavour of the pork.”

Hospice at Home’s Go Orange appeal is organised in conjunction with the annual marmalade festival at Dalemain, near Penrith.

Businesses and organisations are encouraged to add a citrus-themed product to their menu or hold cake sales from work or home.

Other events include a Marmalade Ball, which was held at Rheged near Penrith in February, and Brougham-based Llama Karma Kafe decking out staff in orange clothes.

Hospice at Home charity fundraiser Julie Blundell was delighted with the success of the quirky sausage.

She said: “The marmalade sausage is an innovative idea and we are very appreciative of the support of Pioneer.

“Each year we ask businesses to fund raise with an orange idea and this was a new idea. It was great to see local businesses thinking of new ideas.

“Pioneer is part of our business partners group, members of which have pledged support to the charity with financial support, gifts, and encouraging staff to help with events.”

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