Carlisle is preparing for one of the biggest weekends in its musical history as it gets ready to welcome two world-class acts, almost 30,000 fans and a huge economic boost in the process.
The city is gearing up for its second double-whammy in a summer of music, with Bryan Adams and Little Mix bringing their highly-anticipated shows to Bitts Park.
The big weekend of music follows performances just last month from Olly Murs and UB40, who entertained thousands of concert-goers at Brunton Park, and Jess Glynne’s Carlisle Racecourse show last week.
Recent concerts have cemented Carlisle’s status as a go-to gig city with massive showbiz names such as Rod Stewart and The Stone Roses also making appearances over the past year and Tom Jones wowing crowds in 2015.
Les Kidger, director of concert promoter LCC Live, which also brought Sir Tom to the city park, said: “We worked very closely last time with Carlisle City Council.
“We saw the floods and I couldn’t believe that what I was seeing on the television was where we had brought Tom Jones.
“It’s not easy getting these kind of acts to come out of the big cities but we worked hard to bring them both here.
“The town is going to be jumping this weekend.”
Tomorrow Canadian singer-songwriter Bryan Adams will take to the stage in front of more than 10,000 fans, before the world’s biggest girl group is set to turn up the volume on Sunday for its 17,000-strong crowd.
Adele Forster, owner of Cornerways Guest House in Warwick Road, said the influx of visitors is a “fantastic” revenue to guesthouses and accommodation providers.
She said: “There is a pattern when you have got a big artist coming to the city.
“As soon as the tickets go on sale the diary fills up the same day.”
Last weekend all 18 guests staying at Cornerways were heading to see Jess Glynne at Carlisle Racecourse, while this weekend every customer – including a couple from Madrid – will be seeing one of the two star acts in Bitts Park.
Adele had about 150 queries for Saturday-night accommodation and passed them on to other guesthouse owners.
However, she admitted that “everything is chock-a-block” and most of the city’s guesthouses are full.