VW Owners' App
Volkswagen have launched a new App to help owners keep tabs on their interactions with the manufacturer in one easily accessible place. Called 'My Volkswagen' it is on iOS, Android and web and is accessed via the owners' section of the Volkswagen UK website -www.volkswagen.co.uk
Created to help drivers get the most out of their Volkswagen ownership, owners will benefit from a number of handy features such as saving car configurations and personalised digital brochures, tracking an ordered car, keeping an up-to-date log of service history and making a service booking.
Volkswagen UK Digital Marketing Manager, Marianne Bearton, said: "Enabling access to owners' likely interactions with the brand in one handy digital dashboard that can be viewed on the majority of smartphones, or on a computer, was an ambitious aspiration when it was first identified as a target. We set about making it a reality and, now, the release of this first version of My Volkswagen marks the culmination of a huge amount of hard work by colleagues from across the entire Volkswagen UK business."
Volkswagen owners are being encouraged to sign up for the app when they visit one of the brand's 190-plus Retailers nationwide, while a national marketing campaign to raise awareness of the app's availability will be launched in the coming weeks.