Renault UK and Channel 4 Pairing

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Renault UK has gone into partnership with Channel 4 to air a series of idents before, during and after the TV channel's adventure-style programming based around the theme of 'Passion for Life'. The partnership will begin on 1st February and run until the end of the year.

The first series of idents will focus on the All-New Renault Scenic and will be followed by a focus on the award-winning crossovers the Captur and Kadjar. The use of these vehicles will complement the programme's sense of adventure, inspiration and exploration.

James Boyer, Marketing Director, Groupe Renault UK and Ireland said: "Channel 4's adventure programmes represent an appetite for adventure and a passion for life, just as the Renault brand does. The idents will feature the attractive range of new Renault vehicles designed around our passion for life. We look forward to this new partnership with Channel 4, showing the British the television-viewing public what the Renault brand stands for."

The idents will air during eight popular shows such as 'The Island' with Bear Grylls, 'Eden' and 'Guy Martin's Speed'.